Theme
When traditional amusement park formats increasingly fall short of modern families’ dual desire for fun and warmth — and when the market calls for themed characters with stronger recognition and deeper emotional resonance — the design team of Shandong Chisheng Group keenly seized this opportunity: we are determined to create an original IP that truly has a “home,” a “story,” and the power to “reach people’s hearts.”
Product Details:
R&D Stage: From IP Incubation to Product Innovation
Cultural Roots: As a signature Southeast Asian fruit, the durian carries high recognition and emotional resonance. Anchoring their development around the durian, the team resolved to break the mold — why not fuse the fruit’s natural form with an engaging story? Their focus ultimately landed on the “King of Fruits,” the durian: controversial yet adored by countless fans. Isn’t its one-of-a-kind temperament the perfect metaphor for children’s bold individuality and fearless spirit of exploration?
From “Spiky Fruit” to “Sweet Family”: The Adorable Transformation of the Durian Babies
At first, two seemingly unrelated elements — the durian and the cat — sparked something extraordinary. How could the durian’s signature “spiky” exterior be reshaped into an endearing, lovable character? The Chisheng team embarked on rounds of exploration and meticulous refinement.
Affinity Reimagined: Softening the sharpness, they cleverly converted the durian shell into rounded, fluffy fur textures — preserving its iconic silhouette while bestowing a soft, huggable touch.
Emotional Depth: Breaking beyond a single character, they crafted a complete, vibrant family of four, with each member carrying distinct emotions and roles.
Distinct Personalities: Every family member boasts unique colors, signature accessories, and character traits, ensuring high recognizability and ample room for storytelling.
+86 18353746689
+86 18353746689
sales@chishenggroup.com
