From Equipment Supplier to Project Investor | Shandong Chisheng Breaks Ground on $2.4M (¥17M) Lianyungang Woodland Family Adventure Park

Stepping onto the Frontlines of Brick-and-Mortar Projects: Understanding the True Business Logic of Cultural Tourism Through an Investor’s Lens

Recently, construction officially commenced on September 3 for the Woodland Integrated Family Adventure Park, a proprietary project fully funded and developed by Shandong Chisheng Group with a total investment of ¥17 million ($2.4M). Located in Lianyungang, Jiangsu Province, adjacent to the national 4A-level Dayi Mountain Scenic Area, the project harnesses the native forest ecosystem to create a biophilic family cultural-tourism destination that seamlessly blends active play with natural leisure.

Breaking away from its traditional role as a pure equipment supplier, Shandong Chisheng Group is stepping directly onto the frontlines of the cultural tourism arena as both a project investor and future park operator.

The project masterplan establishes a comprehensive, multi-dimensional business matrix across six core sectors: unpowered play, motorized attractions, petting zoo interactions, viral social-media photo spots, themed landscape architecture, and a night-tour lighting economy. Capitalizing on the site’s unique native woodland environment, the development moves far beyond simple equipment stacking by seamlessly integrating recreational structures into the natural forest canopy.

The venue features high-draw signature attractions including rainbow tubing slides, angel glider zip-lines, and elevated magic-net trampolines, complemented by interactive petting zoo zones that enrich the visitor journey. These are paired with fairy-tale landscape installations and photogenic forest backdrops, while an integrated night-lighting system extends visitor dwell time, activates nighttime spending, and caters to guests of all generations.

Over the years, Shandong Chisheng Group has served countless scenic attractions, agritourism farms, real estate developments, and cultural tourism investors across the nation, delivering master planning, spatial design, and premium amusement equipment.

Yet within the industry, a persistent skepticism has long lingered: that equipment manufacturers only understand hardware fabrication, but know nothing about real-world capital investment and day-to-day park operations.

Faced with such skepticism, the most powerful rebuttal is not hollow rhetoric, but tangible, definitive action. 👉 This is precisely why we chose to acquire land independently, commit our own capital, and build a real-world commercial theme park from the ground up.

Only when we stepped into the shoes of investors ourselves—navigating the entire lifecycle of site feasibility studies, project positioning, commercial mix trade-offs, cost modeling, risk assessments, and on-site engineering execution—could we truly decode the profound pain points and operational hurdles of cultural tourism projects:

What business mix can truly balance seasonal peaks and off-peak troughs?
How should spatial circulation be master-planned to extend visitor dwell time and drive secondary spending?
Which visual designs are merely decorative gimmicks that represent wasted capital investment?
What hidden pitfalls and cost traps are most commonly encountered during construction?
How can a destination seamlessly harmonize daytime family foot traffic with a thriving evening night-tour economy?

We no longer formulate project proposals solely from the narrow standpoint of an equipment manufacturer. Instead, we pivot entirely to the perspective of client-side investors and park operators, scrutinizing every single detail of the master plan.

By channeling the hard-won lessons, real-world pitfalls, and operational insights gained from our own flagship investments directly back to our partners, we do far more than merely recommend equipment. We evaluate every proposal through the lens of genuine Return on Investment (ROI)—helping our clients steer clear of common tourism traps, avoid costly detours, and eliminate wasted capital expenditure.

Construction on the designated parcel officially commenced on September 3—wishing the project a smooth and prosperous groundbreaking!

As architectural blueprints steadily materialize into reality, on-site construction across all zones is advancing in an orderly and systematic manner. We eagerly anticipate the successful completion and grand opening of the park.

Looking ahead, this Woodland Family Adventure Park will serve as Shandong Chisheng’s real-world flagship showcase. It is not only envisioned as a premier family leisure destination for local residents across Lianyungang, but also stands as our dedicated living laboratory—a proving ground where we continuously hone and master the operational intricacies of the cultural tourism industry.

Shandong Chisheng Group marches on two integrated fronts: deeply rooting itself in the research, development, and precision manufacturing of amusement equipment, while actively immersing itself in the real-world capital investment and operations of cultural tourism destinations.

Grounded in tangible, hands-on project execution, we crystallize complete, actionable, and turnkey tourism solutions—empowering tourism investors and partners worldwide.

Shandong Chisheng Intelligent Technology Group
Tourism Masterplanning | Unpowered Parks | Motorized Rides | Petting Zoo Landscapes | Turnkey Night Tours