The Ice & Snow Economy Is Surging at a 25% CAGR, Projected to Reach ¥1.5 Trillion by 2030
Key Metrics
¥187.5 Billion
2024–2025 Winter Season Consumer Spending on Ice & Snow Sports & Tourism (+25% YoY)
308 Million
2025–2026 Winter Season National Participation (21.75% Participation Rate)
¥1.5 Trillion
CICC Forecast for China’s Total Ice & Snow Economic Output by 2030
66 Facilities
Number of Indoor Ski Resorts Nationwide (12x Growth from 5 in 2013)
Policy Tailwinds & Market Drivers
Policy Tailwind: The General Office of the State Council clearly established the national strategy of “Expanding South, Broadening West, and Progressing East,” making Southern China’s ice & snow consumption the fastest-growing market across the entire industry. During the 2024–2025 ski season, nationwide ski resort spending reached ¥78.6 billion (+12.88% YoY). Consumer spending within a 2-kilometer radius of ski venues surged nearly 28%, creating substantial commercial spillover for surrounding retail and transportation.
Nanchang’s Spring Festival Tourism Booms with 9.94 Million Visitors, Yet Lacks a Dedicated “Snow Destination”
Left Column: Core Performance
9.9449 Million Visits
Total Visitor Arrivals in Nanchang During the 2025 Spring Festival (+6.5% YoY)
¥9.452 Billion
Comprehensive Spring Festival Tourism Revenue (+13.3% YoY), Ranking Among the Top 20 Host Cities Nationwide
Right Column: Audience & Pain Point Analysis
Out-of-Town Visitors Are the Primary Spending Force
3.71 million people traveled to Nanchang during the holiday, including 2.63 million out-of-town tourists, with a single-day arrival peak of 1.142 million visits.
Source Markets Radiate Across 5 Key Provinces
TOP 5 Out-of-Province Tourist Sources: Guangdong, Zhejiang, Fujian, Hunan, and Hubei—all snowless southern provinces.
Core Pain Point:
Nanchang’s winter tourism is currently dominated by hot springs and historic streets, completely lacking a large-scale outdoor snow entertainment destination. Consequently, venues struggle to retain visitors or provide high-engagement, immersive experiences.
The Longing of 90 Million Jiangxi Residents for Snow Is Awaiting an Answer at Their Doorstep
Left Column: Three Realities of the Southern Market
Winter temperatures in Jiangxi rarely drop below freezing; local families have virtually zero access to authentic outdoor snow play.
Trips to Northeast China or Chongli cost thousands of yuan in airfare and hotels, making frequent weekend family getaways impractical.
Within a 300 km radius of Nanchang, there is currently no large-scale outdoor ice & snow carnival.
Right Column: Our Strategic Solution
High-Temperature Snowmakers + Ice Crushers + Simulated/Foam Snow
Producing 30–50 cm of real snow on-site at Nanchang Flower Sea, allowing southern residents to ski and play in authentic snow without leaving the province.
3-in-1 Integrated Ecosystem: “Snow & Ice + Spring Festival Market + Flower Sea”
Far more than just a ski park—it creates a viral Spring Festival landmark and holiday consumption hub, extending visitor dwell time and maximizing secondary spending.
Southern China’s Inaugural Real Snow Spectacular Over a Sea of Flowers
Subtitle / Lead Paragraph
Using the natural canvas of Longsha Bay Flower Sea and high-temperature snowmaking technology to create authentic real snow, seamlessly integrating four core experiences: Skiing & Tubing, Snow Play, Instagrammable Scenic Installations, and a Spring Festival Market.
Core Parameters (3-Column Layout)
Event Duration
2026.12 — 2027.02
Covering three major peak travel periods (New Year’s Day, Spring Festival, and Lantern Festival), operating for approximately 75 days.
Event Location
Nanchang · Longsha Bay Flower Sea
Leveraging the existing scenic terrain and vegetation, creating a total snowmaking area of approximately 15,000–20,000 m².
Target Audience
Family Outings · Young Creators & Trendsetters
Targeting local Nanchang residents, family demographics within a 300 km radius, and young social-media photo-enthusiasts.
Bottom Summary Box
Core Proposition: Allowing Nanchang residents to ski on real snow, have snowball fights, and explore a traditional Spring Festival market right inside their local flower sea—experiencing an authentic, snow-filled Chinese New Year without leaving the province.
Five Major Functional Zones: A Unified Lantern Circulation Route Linking Welcome, Snow Play, Entertainment & Festive Markets
Left Column: 5 Functional Zones
Zone A · Entrance & Welcome Area
Giant Snowman Installation · Inflatable Fox Sculpture · Christmas Tree · Red Lantern Boulevard
Zone B · Snow Sports Zone
Straight Tubing Lanes + S-Curve Snow Tubing Runs · Free Snow Play Area (Snowman Building & Snowball Fights) · Snow Tubes · Snow Carousel
Zone C · Amusement & Attractions Zone
God of Wealth Themed Carousel (12-Person Drift Spin) · Snow Go-Kart Track · Custom Swing Sets · Igloo Photo Spots
Zone D · Festive Market & Culinary Zone
Giant Candied Hawthorn (Tanghulu) Sculpture · Mongolian Yurt Dining · Red Lantern Market Promenade · 50+ Festive Stalls · Hot Drinks & Jiangxi Specialty Street Food
Right Column: Circulation & Visual Theme
Entrance Snowman Photo Spot → Red Lantern Boulevard → Snow Sports Zone → Amusement Zone → Festive Market → Exit.
A one-way closed-loop flow preventing backtracking and maximizing commercial exposure.
Visual Motif
Midnight Blue Sky × Warm Golden Fairy Lights × Chinese Red Lanterns × Pure White Snow.
Creating an unforgettable sense of ceremony for “A Southerner’s First Snow Experience.”
Option 1: Rapid snow coverage using a domestic high-temperature snowmaker array.
Option 2: Hybrid combination of high-temperature machines and imported air-compressor snowmakers for superior snow quality and stability.
Option 3: Supplementary crushed ice machine snowmaking.
| Comparison Dimension | Option 1：8×35-Ton High-Temp Machines | Option 2 ：6× High-Temp + 2×Imported Compressor Machines |
| Equipment Quantity & Allocation | 8 units of 35-ton high-temperature snowmakers, evenly distributed across the venue. | Hybrid Configuration: 6 high-temperature snowmakers + 2 imported air-compressor snowmakers. |
| Snow Output & Area Coverage |
|
– Output: 40 m³/unit/hour (20 cm depth) – Daily Coverage: ~1,200 m²
– Output: 60 m³/unit/hour (20 cm depth) – 24h Coverage (2 units): ~14,400 m² |
| Ice Crusher | Crushed Snow Output: 2.5 m³/unit/hour (~600 m² for 10 units) |
Core technical team stationed in Nanchang, service staff recruited locally, dedicated on-site office & spare parts warehouse.
| Role | Headcount | Deployment Type | Key Responsibilities |
| On-Site GeneralCommander | 1 | Resident in Nanchang | Overall coordination, liaison with government, scenicarea management & emergency response |
| SnowmakingOperating Engineers | 6 | 1Factory Lead +5On-Site Trained | Nighttime snowmaking & replenishment, equipment
startup/shutdown & snow distribution |
| ElectromechanicalMaintenance | 2 | Resident in Nanchang | Daily inspections, emergency repairs, water &
electrical supply assurance |
| Safety & Marshals | 10 | Local Recruitment | Order maintenance, slope safety monitoring, visitor
crowd guidance |
| Market Service &Guest Relations | 20 | Local Recruitment | Stall management, cashiering, yurt hospitality services |
on-Site Assurance: Permanent Nanchang office and spare parts depot; core technical personnel remain in city; 24/7 emergency response with nighttime snowmaking shift rotations.
1、 Preparation Phase
2-3 weeks prior: Groundleveling, thermal layerinstallation, equipmentarrival&setup
2 、Intensive Snowmaking
3-5 days prior: Nighttimesnowmaking, crushed icesubbase, decor & lightinginstallation
3、 Daily Operations
From Dec: Nighttime snowreplenishment, slopemaintenance, full dailyoperations
4、 Spring Festival Peak
Holiday Market, God ofWealth Carocuel, EveningLight Shows driving peakootfall
5、 Demobilization &Restoration
Snowmelt water recycling,equipment teardown, siteecological restoration
Job Creation
ocal hiring for service,security, and market roles,providing seasonal employment
Extended Operational Season
Filling the winter off-season gap,transforming single-seasontourism into year-round appeal
Iconic City Landmark
Creating a premier wintertourism festival and viraltrending topic for Nanchang
Rural Revitalization &Agricultural Income
Holiday market showcases localagricultural specialties,expanding sales channels
+86 18353746689
+86 18353746689
sales@chishenggroup.com
